It’s no secret that customers love caramel. It’s on nearly 30% of menus and projected to grow 16% in the next 4 years.1 Just think of what happens when you bring M&M’S® Caramel Chocolate Candies into the picture. They add profit-building, signature appeal to baked goods, frozen treats and beverages to capture a growing flavor trend.
Customers love caramel!
It has grown 32%
on menus since 2018.2
57% of consumers are willing to pay more for premium desserts that feature M&M’S® over a standard version of a dessert.1
1. Datassential, MenuTrends, Feb. 2019;
2. Datassential, custom study, 2016;
3. Nielsen, Shopper Decision Tree, last 52 weeks ending 1/27/18