Purpose Driven Menus: Insights & Tips to Engage Consumers

Did you know that when it comes to eating out, values matter to consumers? 

• 71% say their personal values influence their food choices and what they eat.¹ 
• 64% claim that they dine at restaurants that have values that are at least mostly aligned with their own.¹
• 57% think it’s a good idea for food and restaurant brands to tackle key issues.¹

In this infographic, you’ll discover: 

• How values impact consumer decision making
• Which values are most important to different generations
• 5 ways foodservice operators can take action on consumer values
• Real-world operator examples to emulate

1. New Food Values Keynote Report, Datassential, June 2021