Nearly two-thirds of snack-eating consumers and snack-serving operators say that anything can be a snack.¹ As snacking culture continues to thrive, offering tailored dessert options for each daypart is a surefire way to increase traffic and boost your bottom line.

• P.M. snacking is forecasted to see the largest growth in 2024 with the morning meal daypart coming in second.²
• Nearly 80% of consumers believe restaurants should operate past traditional dinner hours at least on Fridays and Saturdays.³

In this handy guide, you’ll discover strategies and recipe inspiration to help curate your menu for each daypart to boost traffic morning, noon and night.

1 Snacking Keynote, Datassential, 2023
2 “QSR Traffic and Growth by Daypart,” Circana, 2023
3 Late Night Dining, HotShot Report, Datassential, 2024