INTERNATIONAL GRAINS<sup>™</sup>

Protected entity

Authentic. Trusted. Trending.

Bring Millennials and other adventurous diners to the table with a menu full of global flavors. And keeping that menu authentic has never been easier with BEN’S ORIGINAL™ INTERNATIONAL GRAINS™, the line of global rice from the brand you know and trust.

Connect with global flavors

Global comfort food is a big influencer on menus today, speaking a universal language of love and nostalgia. Whether it’s an African rice dish like jollof, a modern Chinese fried rice or a globally inspired bowl build, comfort-forward rice dishes score instant points and make an all-important emotional connection.2

68%

of Millennials and Gen Z consumers have gone out of their way to try global foods.1

67%

of consumers who had a global dish in the past two weeks had either a meat or noodle/rice entrée.1

Make menus stand out

Restaurants are utilizing more exotic or unique rice grains to set their menus apart. International rice blends feature colors, textures and flavors that transform the traditional into the centerpiece of the dish.

Wild Black Rice is projected to grow
+57%

on menus across the country over the next 4 years.3

uparrow marsfoodservices image
+140%

on non-ethnic menus over the next 4 years.1

international-grains marsfoodservices image

View our collection of recipes featuring BEN’S ORIGINAL™ INTERNATIONAL GRAINS™

GET RECIPES

1. Datassential, Global Flavors Keynote, Dec. 2017 2. Ayoub, Katie, “Rice Reimagined,” Flavor & The Menu, Jan. 9, 2019 3. Datassential, SNAP™, May 2019