Why Mars Wrigley branded inclusions

Brands that put more wow in every treat
M&Ms logo
Snickers logo
Twix logo
Dove
Milky Way logo

From pre-chopped to whole candy, we have what you need to create profitable treat concepts.

Whether added to muffins, brownies, cookies, cakes or beverages, Mars branded candies bring out the wow factor in virtually any treat.

Give your baked goods and treats unmatched appeal with the brands they know and love! 

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Explore our variety of inspiring recipes


Oatmeal Caramel Bars

Oatmeal Caramel Bars
made with M&M’S® Minis Chocolate Candies



Peanut Butter Cookie Sandwich

Peanut Butter Cookie Sandwich
made with SNICKERS® Bars



Churro Bites made with TWIX® Cookie Bars

Churro Bites
made with TWIX® Cookie Bars


Hotteok made with DOVE® Chocolate

Hotteok
made with DOVE® Chocolate


Iced Coffee Made with Chopped MILKY WAY bars

Iced Coffee
Made with Chopped MILKY WAY® Bars


View all recipes

Boost your profit potential with Mars Wrigley Branded Inclusions


First in brand strength

62% of consumers prefer desserts that include Mars Wrigley branded inclusions1

Preferred over generic

82% of consumers say branded candies make for a more craveable dessert1

Willing to pay more

76% of consumers are willing to pay a little more for a dessert with branded inclusions.1

Better tasting

82% of consumers would be more likely to order desserts with branded inclusions if the inclusions/pieces were the genuine brand (and not generic knock-offs)1


Increase dessert appeal


M and M's
Snickers - the brand trusted by 75 percent of consumers
Twix - the brand trusted by 69 percent of consumers
Dove - the number one global pure chocolate brand
Milky Way - 51 percent of consumers like Milky Way in sundaes as an ice cream flavor

Take advantage of valuable rebates and more.



1. Datassential, custom study, 2019
2. Nielsen, $ Sales Fruity Confections Category, Nonseasonal 2019 2/3/2020