We are changing to BEN’S ORIGINAL

We recognize the inequities that were associated with the name and face of our previous brand and are changing our name to BEN’S ORIGINAL to signal our ambition to create a more inclusive future while maintaining our commitment to producing the world’s best rice.

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The branded market leader within foodservice and known for delivering superior quality, consistency and a proven value proposition.


Billion-dollar global brand with 96% brand awareness

Why Ben's Original
zero percent

All BEN’S ORIGINAL Brand foodservice products have 0g trans fat per serving

76 percent

of BEN’S ORIGINAL Brand foodservice products no Artificial Flavors

two-thirds

of BEN’S ORIGINAL Brand foodservice products are low fat

57 percent

of BEN’S ORIGINAL Brand foodservice products are vegetarian

32 percent

of BEN’S ORIGINAL Brand foodservice products are sodium free

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Cooks at the same time, every time.

The Gold Standard Rice trusted by Foodservice professionals for 70 years.

Featured BEN’S ORIGINAL Products