We recognize the inequities that were associated with the name and face of our previous brand and are changing our name to BEN’S ORIGINAL™ to signal our ambition to create a more inclusive future while maintaining our commitment to producing the world’s best rice.
The branded market leader within foodservice and known for delivering superior quality, consistency and a proven value proposition.
Billion-dollar global brand with 96% brand awareness
Cooks at the same time, every time.
The Gold Standard Rice trusted by Foodservice professionals for 70 years.